Enriched Academy is Canada's leader in financial literacy, offering high-quality programs for adults. Their courses and coaching empower over 400,000 Canadians, partnering with unions, school boards, and government bodies. With a focus on practical, actionable insights, Enriched Academy delivers top-tier financial education that drives real results and equips individuals to take control of their financial future.

www.enrichedacademy.com

In 2014, Arian, the founder of WBNR, joined Enriched Academy and played a pivotal role in building the largest financial literacy events in Canada, which generated millions of dollars and thousands of financial coaching clients.

However, in 2019, the COVID-19 pandemic forced a dramatic shift. The challenge was clear: rebuild the success of the events in a completely digital environment.

This transition marked a turning point, pushing the team to embrace new strategies and create impactful virtual webinar experiences.

Arian led a team of 10 people to transform Enriched Academy's digital marketing. He made weekly webinars the main part of their business strategy. These webinars gave audiences helpful financial content and helped create new material that people wanted.

Arian started promotional campaigns, advertising programs, and the Financial Friday newsletter to keep audiences interested. He also built a sales team and created a clear sales process. This process helped turn webinar viewers into people who booked calls and eventually became clients for coaching and other programs.

Through this combined marketing and sales approach, Arian helped the company grow by expanding their online presence and building a larger library of content. This created a system that could keep growing in the financial education business.

Over a 4-year campaign, Arian's efforts produced outstanding results for Enriched Academy:

• Revenue: $5,300,000

• Webinar Registrants: 160,000

• Financial Coaching Clients Acquired: 824

Arian helped create a powerful asset—the webinar system—that the company continues to use to generate revenue and drive engagement.