Hook Point is a viral consulting and social media strategy agency founded by Brendan Kane. Their playbook has helped brands—from solo entrepreneurs to global enterprises—capture over 60 billion views, amass 100 million followers, and drive over $1 billion in revenue through a data-backed approach to content creation and storytelling YouTube+13Hookpoint+13Books You Gotta Read+13. They rely on two proprietary tools:

• Viral Content Model – reverse-engineers high-performing posts Hook Point Webinar+3Hook Point+3Go Viral+3.

• Communication Algorithm – draws from 1.5 million personality profiles to connect content with broad audiences Hookpoint+11Hook Point+11Hookpoint+11.

Hook Point was spinning up ad-driven lead generation but had a glaring weakness: no structured lead nurturing. Leads were coming in, but there was no system to nurture them toward conversion—leaving revenue on the table. You better believe that’s a blind spot.

They layered in a strategic solution: they launched a webinar series, serving real value—best practices, conversion strategies, show-up tactics—and skipped ad spend entirely for promotion. The first webinar netted over 1,000 registrations organically. They leaned hard into strategic promotional tactics and proven webinar frameworks to convert attention into engagement.

• Generated $250,000 in revenue within just 1.5 months of launching the webinar series.

• The strategy has become a core revenue-generating engine going forward.

• Client testimonial from Kayon—no fluff, straight to the point:

“We decided to run webinars at Hook Point to drive more revenue and got great consulting from Arian. He sent us all the best practices and helped us dial it in. The webinars have already generated over $250K and this is now a core part of our strategy moving forward.”