David Ogilvy is one of the greatest advertisers in history. His agency Ogilvy, opening it’s doors in 1948 is still a leading advertising agencies – serving the biggest names in financial services. Including American Express, BlackRock, Goldman Sachs, Merrill Lynch and TD Bank.
In a rare Wall Street Journal publication. He shares 12 principles to master marketing financial services.
If you want to be a top 1% financial professional. These are 12 marketing laws to study.