The One Piece of Content That Closes 60% of Sales Coaching Prospects

Written By Arian Beyzaei

What if one piece of content could close 60% of your prospects?

That’s exactly what Mark Roberts, sales coach, author of Driving Explosive Growth, and former Timken sales training manager, discovered. With over 40 years in the game, Mark has scaled companies from $4M to $300M and built a business where 80% of revenue comes from referrals.

In this conversation, Mark reveals:

  • Why most coaches fail at content—and how to fix it.

  • How writing a book became his highest-converting sales tool.

  • The monthly webinar strategy that attracts clients without pitching.

  • How to use Voice of Customer insights to design offers that scale businesses fast.

  • Why human-to-human selling will always beat AI scripts.

If you’re a coach or consultant tired of content that gets attention but not clients, this episode gives you the blueprint for explosive growth.

Connect with Mark:

Website: ⁠NoSmokeAndMirrors.com⁠

Linkedin: ⁠https://www.linkedin.com/in/markaroberts/⁠

Arian Beyzaei
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