How To Stand Out In 2025 [Liz Wendling]
In a market flooded with coaches and canned scripts, language is your edge. In this episode, I sit down with Liz Wendling (6x author, 20+ years coaching service-based pros) to rebuild prospecting and the first call for today—not 1992.
What you’ll learn
Prospecting that earns attention in 3 sentences (no calendar links, no PDFs, no fluff).
The knockout first call: how to set tone, ask original questions, and leave prospects saying, “no one else asked me that.”
Words to cut immediately (“hope you’re well,” “just following up,” apologetic openers) and what to say instead.
How to “try on” language so it sounds like you—plus mock consultations to stress-test your message before real prospects.
Standing out when everyone sounds the same: speak to problems, not pitches; precision over length; curiosity over clutter.
About LizLiz coaches service-based professionals (attorneys, advisors, designers, consultants) selling “invisible” services. Her focus: modern prospecting, high-impact discovery calls, and customized language that converts.
Connect with LizWebsite: https://www.lizwendling.com/
LinkedIn: https://www.linkedin.com/in/lizwendling/